Happiness and The Fringe Benefits of Friendly Business

Have you ever met a small business owner who ran their business in an angry way? They seemed Machiavellian when it came to bossing their employees around, and they were always trying to do harsh negotiations with their vendors. That’s not a very friendly way to do business, but over time they probably reasoned to themselves that they can watch their costs, and run their business in an autocratic way, maximizing their profits.

The reality is the business world doesn’t always work like that, and to run your business that way you could be shooting yourself in the foot. This doesn’t mean you should allow your vendors to cheat you, or under deliver on their promises, nor does it mean that you should allow employees to text message their friends while at the cash register, or let their friends get free products when you’re not around. In that case in a way the vendors or employees are stealing from you, and that’s unacceptable.

Now then, there are fringe benefits to running a happy and friendly business. There is a thing called tough love, and that might be a better way to run a business, drawing lines in the sand with company policy, but also allowing the employees a little latitude, and the vendors a little give as long as they are holding up their end of the bargain, and performing as promised. Before retirement, I ran a franchising company, and in the franchise operations manuals I made a note of this. In fact, I had whole chapters on vendor relations, employee relations, and community business relations.

Why you ask? Because it is amazing the number of referrals you can get from your employees, your vendors, and other businesses in the community. That is if you treat them with the respect they’ve earned and deserve, and you get to know them on a friendly basis. I’m not saying that you have to go over to their home for a barbecue on the Fourth of July, friend them on Facebook, or give them free tickets to the ballgame; although you might.

Rather, I am suggesting to you that you should act friendly in your business dealings, not purposely boss people around for no reason, and always consider how you’d feel if you were in their shoes and they weren’t yours. Be happy. There are so many fringe benefits to running your business in a friendly fashion, that it would be difficult to write it all down in one small article. Therefore, you are going to have to trust my advice because it comes from three decades of observation, and lots of experience. I surely hope you will please consider all this and think on it.

Business Cards and Other Means of Printed Communication

Language is a medium of communication, which was acquired by human beings in the due course of their evolution. Although, there may be different means of communication, but the transmission of information through printed materials can be considered as one of the best means of communication. Business cards come under the category of one of the efficient modes of professional communication. Albeit, new innovations are quite frequently happening in the arena of business information transmission, but the importance of printed communication can never be undermined. Business cards along with other printed materials like letterheads, brochures etc are still considered as the most effective methods of professional information transmission.

The importance of printed communication can be understood by the fact that the written information makes a pictorial impression on the subconscious mind of the reader. Thus printed materials are some of the strongest instruments of communication as they leave a long lasting image on the reader’s mind. Business cards are not only used for the purpose of professional introduction but they are also used as effective marketing tools. Hence the content information and the style of these cards should be designed in a manner to leave a lasting impression on the minds of the target clients. Over the years the style, design and the material of business cards have evolved a lot. Special types of cards like UV cards, Matte finished cards or silk laminated business cards etc have widened the options for professional business card holders. Apart from business cards, the letterheads are also used for carrying out the desired communication. Letterheads with printed contents and company logos or taglines, depict effective marketing communication. Letterheads also act as effective means for indirectly transmitting the desired information. A well designed letterhead not only symbolizes true professionalism but also conveys the specified information about the company or the profession of the letter writer. Thus along with business cards, the letterheads should also be used for transmitting professional information.

In addition to business cards and letter heads, there are many other types of printed formats which can be used for effective communication. Brochure is one such printed material which can be used to convey the desired information by a company, organization or a corporate entity to its target customers. Special care should be taken while choosing the material of the brochure as a good quality material would always attract the attention of the potential clients or customers. The design and the content of the brochure should also display a unique style. A well designed brochure would not only act as a marketing devise but will also convey the required information to others in a systematically organized manner. Along with brochures there are many other printed items which can be used as instruments of broader advertisement strategy. Door hangers, printed envelops, magnet etc are some of the very effective tools of printed communication. These specified items can be used by all kinds of corporate entities, professionals or individuals for either conveying the desired information to others or for targeting the potential clients or customers.

Communication is the most important aspect of trade, business activities and overall human life. In fact no business entity can grow and develop without adopting a perfect communication policy with its customers. Business cards, letterheads, brochures and other aforementioned printed items together form a very effective chain of communication. Printed communication is by far the most reasonable and relevant method of transmitting information to the target sources. Therefore, these printed communication items should be substantially used for the purpose of professional communication.

Using VoIP Telephone Systems for Business Advantage

VoIP has been around for many years. Both household phone users and businesses are benefitting from the extraordinary features of the VoIP system. We shall discuss ways in which businesses can exploit the potential of this great internet phone service, saving money and improving communications with overseas branches and clients

Deploying Unified Communications

Unified communications are the future of business communications. This type of communications technology enables users to communicate using a variety of data formats. For example, you may text your colleague about something you might have received in an email. Different data formats are combined to ensure that people contacted in one way are able to get the message in different ways. VoIP and unified communications go hand in hand.

The future of VoIP is closely associated with unified communications. Business organizations which use VoIP can now receive integrated unified communications. They can utilize VoIP with video technology through video calls, and video conferencing is now an integral part of modern business, avoiding high-cost travel for physical face to face meetings.

Cost considerations

Earning revenue during a recession is not easy. Businesses must cut costs, and are using every means at their disposal to do so. There is no better way for businesses to cut costs and convert to a more efficient and more economical communications technology that to adopt VoIP in any of the forms in which it appears.

By moving to internet phone technologies, businesses are not only able to save a great deal of money but also improve their communications infrastructure. Small home based businesses which could never have a fully fledge business phone system installed at their premises can now enjoy all the benefits at fraction of the cost. Some VoIP services offer value for money business call plans specifically targeted towards small home-based business ventures.


A key disadvantage of the landline phone is that you cannot easily scale it up or down. This is why many businesses with quickly expanding or contracting business sizes prefer VoIP because it enables business management to easily add, edit or even delete user privileges centrally through the control panel. There is no need to follow the tedious processes involved if you use a regular landline phone. This makes internet phone technology significantly more suitable for large business organizations.


Most businesses have the need for a portable phone system that can be used anywhere. Obviously, landlines do not meet this criterion, and no landline is suitable communication while traveling. The answer is a digital VoIP service that can be used anywhere in the world. All you need is an internet connection, and your VoIP phone can be connected to any telephone number in the world, whether than is connected to the VoIP network or not.


You can use your internet phone through the regular VoIP ATA option or you can install the software on your PC. It is now possible to install a VoIP service on your smartphone running on the Android or iOS mobile operating systems.

Advanced Service Features

Businesses need a number of telephony features to help improve their productivity and efficiency. The investment to achieve this with a regular landline service is high, while many VoIP providers offer many of these features free of charge. Even for the more advanced services that are charged for cost significantly less with a VoIP service than a regular terrestrial telephone service.

Among the high-demand features offered by high profile VoIP service providers to businesses are call forwarding, call on hold, conference calling, video calling, and free in-networking calls.