High Quality Business Telephone Systems Are a Must For Regularly Communicating Business Executives

As a leading business in your field, it’s always a good idea to ensure that communication systems are in place not only in your workplace, but also in the field. Most of the time, technology plays a huge role in our day to day lives and communication certainly wouldn’t be the same without telephones. So, in order for your business to run smoothly, it’s a good idea to look for the best business telephone systems available.

Finding the highest quality options shouldn’t be too hard but it’s worth remembering that it’s a large investment to make. Not only do you usually have to pay for the equipment, but you’ll also have to consider installation costs of any in house equipment you will need – such as telephones, faxes and other hardware.

Technology is a huge part of the business world these days and it’s important to remember that without it, we wouldn’t be anywhere near where we are now. However, it’s a good idea to also remember that it can be a real pain in the neck when it doesn’t work properly – high quality options will always prevail.

There’s nothing more embarrassing then speaking with an important client only to find out that the line is crackly and the equipment you’re using is of poor quality. It’s a much better impression if you have high quality equipment that does the job it’s supposed to, every time.

Taking your time to find the best business telephone systems on the web will certainly help your business succeed and it’s likely to improve things for all your staff as well. Sometimes, the most basic systems can be faulty and this can cause big problems – making sure that you have fail safes in place is also a good idea.

You should easily be able to find business telephone systems that are right for your business on the web. However, making sure that you take your time and that you compare a few prices and products will save you time and money in the long run – it’s not a race to get the best equipment, it’s just about getting what’s right for you and your company.

Communicate Business Value to Increase Sales

When you are talking to prospects on cold-calls, in meetings, and in emails, are you discussing how you can help them from a business value standpoint? Business value is how the products you are selling will help your prospect’s business. Being able to effectively communicate business value will help to increase sales.

Not Features and Benefits

Business value should not be confused with the features and benefits of a product. Features and benefits are at a lower and sometimes more technical level than business value. For example, take a sales person that sells manufacturing equipment. One of the features of this equipment is that it can be upgraded with new technology instead of being replaced when it becomes outdated. The benefit of this feature is less cost down the road for the customer. But this is not business value. The business value is at a higher level and could be that by decreasing their costs, they will be able to refocus the projected savings into other areas like developing new and improved product lines which will help to improve their competitive position in the marketplace, grow market share, and increase sales.

Often Overlooked

Identifying and pointing out business value is a step that can often be overlooked. This is because a sales person will probably know the features and benefits inside and out and be able to talk about them all day. Business value is not so apparent and may be different for each prospect making it a little more difficult to discuss. With this being the case, it can be easy to get in habit of only talking about features and benefits and not taking the extra step to identify and communicate business value.

Stand Out From the Competition

It is likely that you are trying to sell into a competitive environment. There can be other companies trying to sell similar products to your prospect, there can be companies trying to sell unrelated products that compete for the same dollars, and you are also competing against your prospect doing nothing. One of the best ways to stand out from all of this competition is to communicate business value.

When to Communicate

In order to increase sales, business value should be communicated early and often. It should be outlined in a first cold call, it should be discussed in all meetings and presentations, and it should be detailed in any proposals and documents given to the prospect. The goal is to use the information of how you are going to help their business to get in the door, to drive the sales cycle, and to close the deal.

Calculate and Quantify

As you qualify an opportunity and get into the sales cycle, work to calculate and quantify the estimated business value that you can bring to the prospect. This may not sound like an easy thing to do as there is likely not an exact formula for calculating this. But if you get creative and build out some assumptions, you can create some quantifiable numbers that display how you can help the prospect and this can be used throughout the sales cycle to increase sales.

Business Justification

Once you have quantified and created more customer specific details around business value, you will then have business justification for your prospect to purchase from you. This information can be brought to the table to get and secure interest, to keep the sales cycle moving, and then to close the deal.

Why Good Written Communications Are Vital For Your Business

The majority of businesses in the world today have some type of electronic element to their operations; be it an Internet site, an online blog, email system or Intranet portal. Business is increasingly conducted electronically and a fundamental basis of this concerns the written word. A good standard of writing is imperative to successful business relationships, especially with the end customer.

Despite the increased importance of good writing skills in recent years, many people still fail to accept their importance. Small business owners frequently overlook the importance of producing excellent written copy, and view the text contained on their website, in their email communications, sales material and marketing brochures, as a lower business priority than many of their other activities. Business experts warn against this, encouraging business entrepreneurs to pay as much attention to their written communications as they do to their rest of their activities: “Whether you are pitching a business case or justifying a budget, the quality of your writing can determine success or failure,” penned Paula Jacobs in her book, InfoWorld. “Writing ability is especially important in customer communication. Business proposals, status reports, customer documentation, technical support, or even e-mail replies all depend on clear written communication.”

One of the reasons that many people choose to generate their own copy for their website or for sales and marketing purposes, concerns the fact that they believe hiring the services of a professional writer will be expensive. While this used to be the case, the increased popularity of virtual working entails that freelance writers can now be hired at a fraction of the cost of traditional writing agencies. A handful of online editing services have emerged and these Internet based providers are able to provide a portal through which businesses can hire professional editors to assist them to refine their business communications. Because such agencies do not have high overhead costs, the prices of their proofreading and editing services are significantly lower than office-based editorial houses. In addition to this, they are able to attract high caliber editors because they offer flexible working conditions and an ability to work from home.

Online agencies also offer proofreading services. These are useful for businesses that have already generated the written copy for their communications or website but who would benefit from it being verified by a second set of eyes.