Helping Your Business Grow Does Not Have to Be Expensive

Once you have your business going you may feel that it is time to relax. This is not the case. You have to be ever vigilant with changing trends in business and watching they business world for economic storms. The one thing that is sure about having any type of business is that when times change you have to as well. You need to be able to go with the flow with your business creation to keep up so the changes don’t pass you by. You have already probably spent a whole lot of blood, sweat, and tears on this business, and that is something that needs to be taken care of.

Promoting your business doesn’t have to be expensive or extravagant, it can be simple, grass roots kinds of things, like talking to people in the community at gatherings and other organized functions. It can mean having lunch with Bob the owner of the restaurant two doors down from your business once a week and talking about your business and listening about his. You can join community business leaders in organizations that help support and nurture small business owners.

Another way to reach potential customers close to home is giving to the community. Join up with the local high school career day. You can bring some nice promotional materials to give to both teachers and kids. You will find other community events that you can be a part of. Even if all you do is set up a table and give out some inexpensive promotional tokens while talking to people.

Many times when business owners realize that their business is not thriving or they find that they are losing clients they begin to worry and panic, however they don’t look for ways to stimulate business and most often if they do they turn towards others like marketing agents for help in promoting their business. This usually produces a very small return and puts additional financial pressures on a business that is already failing.

It is important that you work vigorously to promote your business in your community. Little things like talking about your business, passing out promotional magnets instead of business cards, and even handing out small promotional items at trade shows, community events and local business owners can really pump some life into a failing business. Invest the time and energy and you will find that you can get your business up and on its feet in no time.

Trade Show Displays and Community Business Expos

Trade Shows and community business Expos provide a captive audience for your business, to get the word out about your goods or services. Make sure you have the best Trade Show Display possible to wow the attendee’s so they will stop by and see what you’re offering. With so many booths in one place everyone is in a competition for the attention of the attendees. With some planning, quality displays and great materials you can have a successful trade show that will bring customers to your business.

People come to trade shows and expos specifically to see what you’re offering and how it can benefit them. Some attendees are ready to make purchases at the show and others will collect information and make their purchases at a later date. Provide your potential customers with a comfortable atmosphere in which to shop or look over the material being offered. Your booth may be small compared to your showroom but it should still give the same feeling as if they are in your place of business. Try to wow them in the same ways but be quicker with your pitch. With so much competition surrounding you, getting your message across quickly is crucial.

Trade Show Displays are a great way to help you get that message across quickly and also make a good first impression. Quality trade show displays with quality graphics cannot be emphasized enough. Try putting yourself in the place of the attendees and imagining what you would expect. Going to a few trade shows and seeing other displays is a great way to get ideas if you are new to trade shows. Also, ask other exhibitors about the displays they are using and what works well for them. Then do more research and find out what will work best for you in a live environment.

When planning the set up of your trade show booth give consideration to the placement of the displays with regard to the attendees. There should never be any doubt in the minds of your guests as to where they should be at any given time. Make small stations for each placement in the display area. For example, a place for the products, a place for literature, a place for browsing if your display is large and a place for purchases. As the old saying goes, “a place for everything and everything in its place”.

Display the company logo as prominently as possible throughout the booth. Also use the company colors throughout the display as much as possible. Try to match the flooring with the rest of the display but it’s not imperative. Also, having some media in the display is always a plus. A quick outline of your product in constant play attracts attendees to your booth.

All in all a well thought out and attractive display will be noticed by the attendees at any show. Draw the customers to your booth and bring in customers to your business.

What Is Business Communication Worth?

What is business communication really worth to you and your professional service firm? Does it matter how well you communicate with your prospects, clients and customers? What about your staff – do they need quality communication, or can you rely on their proven abilities with clairvoyance?

These may seem like funny questions to ask, but you’d be surprised by the equally funny answers some people give. Business is built on relationships, and quality relationships hinge on quality communication. Business communication in its purest form translates directly to your bottom line.

Certainly the marketplace is crowded for any professional service firm, and competition is fierce. But savvy marketers understand the unprecedented level of opportunity available today. To survive and thrive in this environment, firms have to understand that the old ways of marketing simply won’t work anymore. The days of one-way communication, marketing hype and company-focused messages are long over. Business communication requires sincere dialog focused on the needs of the client.

Business Communication Means Reaching Out

There are specific methods you can use to keep the lines of business communication open with past clients and current prospects. Here are just a few tips for staying in touch and inviting dialog.

  • Send articles that relate to a client’s industry or specialty. Cut out and send the article with a note such as, “I thought you’d be interested in seeing this.”
  • Whenever a customer or their company is mentioned in a journal or article, use it as an opportunity to get in touch. Cut out the article, print out the web page, or simply send a handwritten note congratulating them on the publicity. Likewise when a company wins an award, send a congratulatory note to your contact.
  • Look for possible new areas of action in your specialty. Every time a legislature makes a move in your industry, you’ve got an excuse to make a contact with your client about it.

Tried and True Business Communication

When communicating with any of your business contacts, come up with a statement that clearly promotes your branded business philosophy. This statement needs to be focused, simple and easy to understand, and it must be woven into everything you do. Your statement must be written, spoken or understood in all communications including advertising, direct mail, public relations, phone greetings, business cards and letterhead, social media, websites, presentations, and any written or verbal client communication.

Of course, there’s more to it than just beating your branding drum. Electronic communication like email, cell phones and newsletters has definitely simplified staying in touch with your customers. But if you believe that electronic communications are the path to retaining clients and facilitating closing skills, you need to think again. Your clients and prospects will tell you that they value the one-on-one time that only an in-person meeting can give. There’s magic in the power of eye contact coupled with a handshake, and that is the best business communication of all. With so much riding on your bottom line, what is business communication really worth? The answer is, everything!