Essential Business Communication of Your Strategic Plan Delivers Ongoing Employee Motivation

Would you stop watching a national playoff were the teams were tied before the winner was declared? Would you stop watching a horse race before the winning horse crossed the finish line? Of course not! Yet, many business leaders expect their employees to continue the game or the race without knowing if and when the game or race was won, loss or even a near win.

After 30 years in business focusing on performance improvement, I am still at a loss when companies do not regularly communicate progress toward the business goals as identified within the strategic plan especially when these same business leaders tell me that employee motivation is a problem. This attitude and behavior of not communicating business results negatively and directly affects the performance of all involved and is truly counter productive to achieving the desired results.

When we look at professional sports, everyone usually waits until the game is over because they want to know who won unless the game is a runaway. Even when teams are down in the last inning or in the last quarter, faithful fans stay at the arena or tuned into the television because one never knows when that grand slam or a 80 yard punt return might happen.

Is your business game any different? To ensure consistent and constant execution of your strategic plan demands essential business communication planning and skills. Business communication should be planned so that your employees are continually motivated toward achieving those business goals that you are the business leader have established.

To what purpose does it serve by not communicating the results of the current team’s efforts? Are you afraid that someone may say something and reveal proprietary information? As the business leader, you can share information in a general way or use percentages such as:

  • This month’s sales figures show that we are on course with our strategic plan and business goals.
  • First quarter productivity is 10% ahead of our business goals
  • Your current efforts have us ahead of our strategic projections by 5%.

Top down communication from you, as the business leader, will go a long way to executing your strategic plan and motivating your employees. And if you are still resisting this strategy, then turn off the television the next time your team is barely winning in the final minutes. How do you feel not knowing what happened? Do you think that your employees feel any differently?

P.S. Read the 7 Top Tips on How to Execute Your Strategic Plan

SMS – Billing in Online Community Business

SMS billing service has not existed in a row of online payment methods long enough to compete with time-tested and use-proven PayPal, CCBill and Authorize.net. But its popularity keeps growing, more and more users prefer online SMS transactions to traditional ways of paying. What is the reason for that?

It is easy to answer this question by touching upon some psychology: customers want to get goods and services in a fast, secure and simple way. And all that can be achieved by pressing a few cell phone buttons. Advantages are obvious: no need to reveal your credit card details on the net, no need to wait too long for the funds transfer completion – you get what you want right away, no need to think about how much you spend – cost of a short message is reasonable, and it is just a part of your monthly phone bill (which is quite relaxing).

Now that we know what benefits SMS payment system provides for consumers, let’s look at the situation from the vendor’s position. Say, you have a dating site with a multilevel membership system, and Free members have very limited access to the site features (as an option, they cannot send messages to other users). So, once a Free member urgently needs to use the site feature he doesn’t have access to, he will most likely prefer purchasing only this definite service rather than subscribing for a monthly membership (which would obviously be more expensive and take more time). This makes even more sense if we take into account that to get access to the desired feature he just needs to carry out a couple of simple operations with his mobile device. This should not strongly affect the number of subscriptions on your site, since people who go for a paid membership usually want the ‘all-inclusive’ package of services. But this could definitely be an additional source of direct income allowing you to earn tens to thousands of dollars a day over and above the regular flow of funds from subscribing members.

The only aspect that might keep online dating site owners hesitant about introducing SMS billing to their members is that being very popular in European countries, this payment method has not been widely accepted in the USA so far (most likely, due to the lack of promotion). But we should not forget that ‘pioneers’ taking risk to try out new technologies for their business usually get fairly rewarded. In my opinion, in case with SMS billing this risk is minimal.

As you might have noticed, I have not spoken about any significant drawbacks of SMS billing, since I don’t see ones. But if you have your own option on this aspect – feel free to share it by leaving your comments on the post.

Best luck,
Irene

Communications Logo – A Must for Every Communications Business

Nothing has impacted the evolution of the human race more than the ability to communicate and the art of communication. Communication has played a most vital role in the development of numerous civilizations and also helped a great deal in discovering and inventing many inventions. It is because of successful communication techniques and principles that businesses have flourished and the world has become a better place to live for everyone. Throughout the history of mankind, symbols and symbolic gestures have been widely used to create identities. Numerous symbols were cleverly used by different civilizations to effectively communicate their messages to one another and also to preserve their findings for the time to come. This can be witnessed by studying the Mayan civilization and the Egyptian civilizations that date back thousands of years.

In today’s world too, symbols have not lost their importance but have taken on a new shape and name. Symbols and symbolic gestures are most used when designing logos for different businesses and industries. With the passage of time, logos went through a huge transformation and evolution process and logos are now considered as the preferred way of communications by businesses and different industries. This is because of the fact that a logo has the inherent ability to represent a business in both formal and informal way.

A logo in itself is a strategically crucial tool for the success of businesses but in the communication business, a logo becomes that much more important and crucial. Communication logo designs play a crucial role in the success of companies operating in the communications industry because this industry is all about communications and communication strategies. If the logo of a communications company fails to successfully communicate the corporate statements of its brand, then chances are that the company will never see the light of success. A communications logo is meant to be used as a promotional tool to create and craft a confidence inducing brand image of a company in the minds of its customers and associates. An attractive and distinctive communications logo has to create a positive impression about the company, its business and its culture in the minds of the people and hence, the logo should be instantly recognizable. If the logo of a communications company fails to successfully communicate confidence and impress its clients then the company is bound to lose to the competition.

Communication logos are the heart and soul of all communication service providers. It does not matter if the company sells service such as training, coaching, print media or visual media services, goods such as hardware or communication products such as phones, Wi-Fi and/or Bluetooth devices, integrated circuits or cables, the logo is equally important for every branch of the communications business.

Since the services and products offered by different communications companies differ, every company must have business logos that effectively and efficiently communicate the specifics about the products and services being offered for sale. Logo developers have the liberty to use a variety of options, such as graphics, illustrations, fonts and colors to come up with the most attractive, creative and practical logo concepts that accurately represents the brand image and culture of the company.